HMZ Grup
A B2B supply website with organised product categories and a clear quotation journey.
The challenge
Make a broad product range understandable to prospective business customers.
Our approach
A category-led catalogue, connected content pages and a direct quotation route.
The result
A live B2B catalogue visitors can explore and use to start a conversation.
Our role
- Catalogue architecture
- Development
- Technical SEO
From category to quotation
A B2B customer needs to find the relevant category across a broad range and then explain quotation requirements. Explore the packaging, industrial cleaning and textile categories on the live example. Catalogue content and a service brochure can have different maintenance needs, which should shape the proposal.
Planning a similar project
We review your audience, available content and required functionality together. This case study is not a ready-made package that will be copied to your business. Domain, hosting, copy, imagery, maintenance and handover scope are clarified separately. No traffic, ranking or sales increase is published without verified measurement and permission to share it.
The next great project.
Your business.
A new idea, an old website or just a question. Let’s find the right place to start.
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